Let’s align your marketing groove
Ready to stop playing solo?
The
“Bass Player”
Framework
Shifting your focus from isolated departmental “growth hacks” to orchestrating a unified company-wide Go-To-Market groove.
Navigating the hype of AI and generic content to ensure your brand’s unique voice cuts through the industry static.
How to establish a steady, foundational marketing strategy that supports the entire organization.
Strategies for aligning with the CEO, managing expectations, and harmonizing creative marketing with risk-averse leadership.
A highly relatable, actionable analogy that demystifies the complex relationship between the CMO, the CEO, and the broader business.
Proven success in translating highly technical, complex products into compelling narratives that drive demand and fuel M&A activities.
Actionable frameworks to help you stop operating in a silo & push back on marketing "sameness"
Deep, battle-tested expertise leading global marketing teams across deep-tech, cyber, and telecom sectors.
A seasoned marketing executive with over 20 years of experience leading marketing, product marketing, media, and investor relations teams globally. Throughout his career, he has built and managed high-performing teams at deep-tech, telecommunications, and cybersecurity companies like Cybord, Quantum Machines, OTORIO, and Ceragon.
Yoel deeply understands the complex dynamics of modern tech marketing and what it takes to secure a lasting seat at the executive table.
Yoel is a marketing pro and a great partner when it comes to tractional marketing efforts that lead to sales. He always keeps the customer and the pipeline front and center
price of a weekly Group session
Coming soon...