Shaping the
FUTURE OF CREATIVITY
and marketing
The evolution of creative teams, AI-driven strategies, and the future of branding.
Why companies are moving away from traditional agencies and building internal creative powerhouses.
How artificial intelligence will enhance, not replace, creative thinking.
Structuring creative teams for maximum impact and efficiency.
Understand how technology and new work models are shaping creative industries.
Learn how to optimize your creative team by balancing in-house and external talent.
Explore how AI-powered tools enhance creativity and innovation.
Master the frameworks that ensure brand impact and performance synergy.
Founder and CEO of Add to Favorites, delivering creative and design services on demand for startups and high-tech companies in a performance-driven market. With 16+ years of experience in marketing, branding, and creative strategy, I’ve partnered with top-tier global brands such as Fiverr, McCann, Nike, HBO, Google, Facebook, TikTok, Gett, IronSource, and Forter. My expertise includes award-winning campaigns, full 360° brand and performance marketing, CRM and localization, advanced A/B testing, and managing a vast global talent network. This combination of creativity and data-driven strategy drives measurable brand impact and performance.
Former Creative Director at Fiverr and McCann, where I honed my ability to fuse creativity with technology to fuel business growth. I’m focused on the rapidly evolving creative landscape — those who embrace AI, adapt to new work models, and lead change will define the
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price of a weekly Group session
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