Product Positioning
EXECUTIVE THOUGHT
Leadership
How to ask the right questions, conduct meaningful stakeholder interviews, and uncover the specific pain points your buyers actually care about.
Step-by-step guidance on building a durable positioning framework that aligns product, sales, and marketing around a unified story.
Techniques to move beyond technical specifications and communicate the real-world transformation your solution provides.
How to build an organic engine that amplifies your message, structures executive insights into engaging posts, and drives inbound demand.
Stripping away corporate jargon to build definitive, customer-centric narratives that clearly articulate value and differentiate products in crowded markets.
Transforming founders and executives into industry authorities by extracting their insights and crafting stories that resonate with their specific target audience.
Leveraging the mechanics of social selling and organic content to build predictable, high-trust pipelines without relying entirely on paid acquisition.
Bridging the gap between product development and sales, ensuring that the "important doesn't get sacrificed at the altar of the urgent".
Shoshana Kordova is a thought leadership strategist, messaging consultant, and the Founder and Lead Product Marketer at Peel Product Marketing. With a unique career trajectory that bridges top-tier journalism and high-growth tech, she specializes in helping B2B companies extract their core narrative and turn complex product capabilities into clear, market-dominating positioning.
Recently named one of the “Ones to Watch in Go-to-Market” by the GTM Alliance, Shoshana brings an investigator’s mindset to modern marketing.
What sets Shoshana apart is her ability to dig deep. She didn’t just look at my LinkedIn profile; she asked searching questions to truly understand my personal vision and the strategic goals of the company.
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