Crafting comprehensive Go-To-Market plans for complex B2B and SaaS platforms.
Bridging the gap between the R&D roadmap and the customer’s pain points.
Coaching marketing managers and CEOs to think in terms of "Life Time Value" (LTV) and "Acquisition Cost" (CAC).
Delivering fascinating, clear-eyed workshops that foster a community of forward-thinking SaaS practitioners.
Noa Segol is a high-impact marketing leader who lives at the intersection of psychology, strategy, and technology. Currently the VP of Marketing & Strategy at PractiTest, Noa has built a career by transforming complex B2B software into relatable, problem-solving solutions. With an academic background in Psychology and an MBA from Tel Aviv University, she brings a unique human-centric lens to the technical world of Software as a Service (SaaS).
A seasoned lecturer at Jolt, Sapir College, and Psifas, Noa is passionate about sharing the “SaaS mindset.” She believes that in a subscription-based world, the marketing job doesn’t end at the sale—it begins there.
Navigate the Nuances of
Software Marketing
and Build a Scalable Engine.
Understanding why the traditional funnel fails and how to master the “AARRR” (Pirate) metrics: Acquisition, Activation, Retention, Referral, and Revenue.
Leveraging psychological principles to build deep product stickiness and lower customer turnover.
How to market constant product updates and “agile” roadmaps without overwhelming your audience.
The strategic “how-to” behind free trials, freemium models, and tiered pricing that actually converts.
Sending emails is easy. Getting them opened, read, and replied to is where the battle is won. In this comprehensive workshop, Niro Knox breaks down the exact framework he uses to book hundreds of meetings for high-growth B2B companies.
AI Wouldn't Change the Basics of Decision Making. The tools we use to gather data have evolved, but the anatomy of a great decision remains the same. This workshop challenges the "AI-first" hype by refocusing on the human elements of leadership—intuition, accountability, and strategic alignment.
price of a weekly Group session
Coming soon...
