The
Trade Show
Queen
Why shifting from “lead capture” to “business strategy” is the only way to survive in the modern B2B landscape.
How to stand out on a crowded floor without a million-dollar budget (and why “polite” marketing often fails).
From choosing the right events to mastering the “follow-up” – the actual steps to ensure no lead goes cold.
How to prove to your CEO that the event program is actually moving the needle on ARR.
Recognized industry expert in expo marketing and business development.
Proven track record in the US and Israeli tech ecosystems (D-ID, Mend, Waterfall Security).
MBA in Management from Kellogg School of Management; BS in Marketing from CUNY.
Professional Keynote Speaker and Moderator for top-tier industry events.
I’ve worked with high-growth startups and established tech leaders alike, crafting event strategies that deliver measurable outcomes at every stage of the funnel. My approach ensures that every booth, every scanner, and every handshake is directly tied to business objectives, cutting through the “event noise” to deliver ROI.
With over 15 years of experience in the “Startup Nation” and beyond, I’ve had the privilege of leading growth for companies like D-ID, Mend.io, and Flow. My journey is guided by one principle: Power is gained by sharing knowledge. I help teams build the confidence and grit needed to sustain success long after the expo doors close.
I worked closely with Brooke as we launched Waterfall Security’s expansion in Europe and APAC. Brooke is very strong at both delivering a message / positioning that message within big-picture business needs, and engaging with prospects to push sales through to closing.Â
price of a weekly Group session
Coming soon...