Navigate the Nuances of
Software Marketing
and Build a Scalable Engine.
Understanding why the traditional funnel fails and how to master the “AARRR” (Pirate) metrics: Acquisition, Activation, Retention, Referral, and Revenue.
Leveraging psychological principles to build deep product stickiness and lower customer turnover.
How to market constant product updates and “agile” roadmaps without overwhelming your audience.
The strategic “how-to” behind free trials, freemium models, and tiered pricing that actually converts.
Crafting comprehensive Go-To-Market plans for complex B2B and SaaS platforms.
Bridging the gap between the R&D roadmap and the customer’s pain points.
Coaching marketing managers and CEOs to think in terms of "Life Time Value" (LTV) and "Acquisition Cost" (CAC).
Delivering fascinating, clear-eyed workshops that foster a community of forward-thinking SaaS practitioners.
Noa Segol is a high-impact marketing leader who lives at the intersection of psychology, strategy, and technology. Currently the VP of Marketing & Strategy at PractiTest, Noa has built a career by transforming complex B2B software into relatable, problem-solving solutions. With an academic background in Psychology and an MBA from Tel Aviv University, she brings a unique human-centric lens to the technical world of Software as a Service (SaaS).
A seasoned lecturer at Jolt, Sapir College, and Psifas, Noa is passionate about sharing the “SaaS mindset.” She believes that in a subscription-based world, the marketing job doesn’t end at the sale—it begins there.
price of a weekly Group session
Coming soon...