Discover the fusion of criminal profiling techniques and cutting-edge marketing strategies in our course, where you’ll learn to craft precise, insightful go-to-market plans with a forensic approach.
This course isn’t just theoretical; it’s a treasure trove of practical tools and methods, distilled from real-world profiling techniques, tailored to revolutionize your marketing approach. Whether you’re looking to sharpen your marketing skills or add a unique edge to your business strategies, this course offers valuable insights and hands-on experience.
How to Think Like a Criminal Profiler (But for Marketing):
You’ll learn how to dissect customer behavior like an FBI agent at a crime scene—spotting motives, patterns, and psychological triggers that lead to conversion.
The Art of Creating Actionable User Personas:
No more useless templates. You’ll craft real, living profiles based on behavior, emotion, and narrative—not just demographics. We’re talking motive, not gender.
Behavioral Data as Forensic Evidence:
You’ll use tools like Google Analytics and Hotjar to treat your website like a crime scene—tracing digital footprints and making strategic decisions based on where users enter, hesitate, or disappear.
Inbound Marketing as an Undercover Operation:
Learn how to gain trust before the user even knows they need you. Build content that slips under their radar and sets the trap, gently.
Build Brand Communities (Without Becoming a Cult Leader… Mostly):
Understand how cult dynamics fuel brand loyalty, and how to design your community structure so it doesn’t implode or become a one-man show.
Create Narrative-Based Customer Journeys:
Apply Hollywood’s hero’s journey to your marketing funnel. Because your user is the hero—not you. You? You’re the mysterious mentor with the red pill.
Turn Love Into a Scalable Marketing Strategy:
No joke. You’ll understand how to build emotional connections that go beyond transactions—because when people feel seen, they stay.
Explore the parallels between forensic analysis and marketing analytics, treating websites like crime scenes and data as crucial clues. This course guides you in crafting compelling narratives and developing innovative inbound marketing strategies, leading to the creation of captivating brand communities and cult followings.
Commercial profiling involves analyzing consumer behavior, preferences, and demographic data to create detailed profiles of potential customers. It’s used in marketing to tailor strategies and campaigns to target audiences more effectively, leading to improved customer engagement and increased sales.
This course draws parallels between criminal profiling techniques and commercial profiling by teaching how to analyze behavioral patterns and psychological traits. The aim is to understand consumer behavior deeply, similar to how criminal profilers study suspects, to enhance marketing strategies and customer targeting.
The course covers a range of tools and methods including data analytics, consumer behavior models, psychographic segmentation, and digital footprint analysis. It also introduces psychological theories and profiling techniques adapted from criminology to understand consumer motivations and predict buying behaviors.
The course is designed for marketing professionals, business owners, and anyone interested in consumer psychology and behavior. It’s suitable for beginners as it starts with foundational concepts but also offers advanced insights beneficial for experienced marketers.
Enroll now and become the master profiler of the commercial world, a strategist who not only understands what customers want but also the underlying reasons for their desires.
Hi There!
1:55Introduction: Criminal Case Study 9:16Foundation - Actionable Profile 1:34The 5 Types of a Serial Killer 6:06Killer’s Operational Method & Signature 3:00The 12 Archetypes of People & Brands 9:15Most Basic Typing Method 2:22Conclusion 1:42Homework 
PDF“Every Contact Leaves a Trace” 2:35Website as a Crime Scene 1:41Setting Up Traps 1:48Common Tools for The Forensic Marketer 1:18Homework PDFThere is No Journey Without a Narrative 4:48Hero (The Matrix) Journey 7:01Hero (CRM’s User) Journey 5:13Homework PDFGoing Undercover 5:47What it Inbound Marketing? 3:27Love as a Strategy 6:44Remarketing - Creating a Killer 4:05Homework PDFIntroduction to Cults & Brands 3:45The Purpose of Brand-Communities 4:005 Instructions for Brand-Cults 4:30Web3 - The Future of Social 5:00Homework PDF
Original price was: $199.00.$99.00Current price is: $99.00.
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